Cruz & Co.about → management

Management Summary

Our team brings diversity and depth to your business efforts. We offer clients a full array of governmental affairs, public policy, appropriations and issue management services.  Cruz & Co. has advocated in the government and the private sector, the Florida state legislative and executive branches, and other state and local governments.  Our skill sets include legislative, executive and grassroots advocacy, policy development, issue campaign support, media relations, communications and marketing statewide.

Our myriad of capabilities and knowledge in combination with our diverse perspective allows us to provide a unique array of services to our clients.

Governmental affairs, media relations and issue management are always multifaceted.  Cruz & Co. works with clients to analyze the issues at hand, identify the various interests affected and develop a plan that best meets our clients' needs.  We excell at understanding the internal and external factors influencing your public policy priorities.  This is a year-round philosophy; we strive to position our clients at the forefront of policy and public direction in order to increase your top line, while preventing decreases to your bottom line!

Media relations challenges are ever changing.  With a decrease in traditional media and an increase in emerging and evolving social media, organizations are often finding a multi-faceted approach is needed.  Our media relations team is an expert in local media as well as the media's coverage decision process.

We believe that our range of substantive expertise, our current and active political and business relationships, along with our personal diversity allow the Cruz & Co. team to offer clients the local and statewide reach to facilitate their goals.