Cruz & Co.about → staff

Professional & Experienced Staff

Carlos Cruz - PresidentCarlos M. Cruz

Carlos Cruz has extensive policy communications and public relations experience. Carlos served as a legislative assistant for the pro-tempore of the Florida Senate in 1989. His years of service enabled Carlos to become well versed on a variety of local, state and national policy issues. Following his tenure in the Florida Senate, Carlos served as executive assistant to a member of Florida's elected Cabinet. As the youngest member of the Commissioner of Agriculture's executive staff, Carlos enabled the department to communicate Florida's agricultural importance in the new developing arenas of Latin America and other Caribbean nations. Carlos has close relationships with legislators and staff as a former staffer in both the legislative and executive branches of Florida government.

Carlos worked for various law firms creating and managing their state governmental and policy communications practice teams. Since 1995, Carlos has earned a reputation of being an informed advocate that creates consistent solutions for his strong client base. Carlos' ability to work with public opinion leaders and policy makers has created a relational synergy that produces favorable outcomes.

Candidates and policy makers rely on Carlos' experience for advice on politics, public relations campaigns and policy trends. Carlos is an accomplished speaker and is frequently invited to educate executives and future policy makers on the process of government relations and policy communications.

In addition to his government affairs practice, Carlos has evolved as a crisis management consultant and assists clients and their public relations teams with message development and corporate communications with an emphasis in Hispanic markets.

Carlos was born in Miami and received his Bachelor of Science Degree in Public Administration from Florida International University, where he was a founding member of the Florida Nu Chapter of Sigma Phi Epsilon Fraternity. He earned a Juris Doctorate from the Florida State College of Law located in the capital city of Tallahassee.

Lauren BedfordLauren Bedford

Lauren Bedford is an Executive Assistant with Cruz & Co. She primarily works with clients at the state level as they navigate the legislative process in Tallahassee.

Lauren previously worked state and local campaigns with the Republican Party of Florida, where she also interned for the Chairman of the Republican Party’s Chief of Staff. After her time at the party, Lauren promoted free market ideals with a national think tank and advocacy network.

In her free time Lauren serves as a Committee Woman with the Leon County Republican Executive Committee and a board member of the Stacey Webb Arts Foundation.

Lauren is a proud graduate of the Florida State University with a B.A. in Economics with minors in History and Political Science.